Cell Broadcast (CB) is a mobile technology that allows messages (currently of up to 15 pages of up to 93 characters) to be broadcast to all mobile handsets and similar devices within a designated geographical area. The broadcast range can be varied, from a single cell to the entire network.
This technology is used in deploying location-based subscriber services, such as regional auctions, local weather, traffic conditions and 'nearest' services (like requesting the nearest service station or restaurant).
It is designed for simultaneous delivery of messages to multiple users in a specified area. Whereas the Short Message Service (SMS) is a one-to-one and one-to-a-few service, It is one-to-many geographically focused service.
It enables messages to be communicated to multiple mobile phone customers who are located within a given part of its network coverage area at the time the message is broadcast. Cell Broadcast is more akin to other mass distribution media such as teletext or Radio Data System (RDS).
It is a technology that allows a text or binary message to be defined and distributed to all mobile terminals connected to a set of cells. Whereas SMS messages are sent point-to-point, Cell Broadcast (SMS-CB) messages are sent point-to-area. This means that one SMS-CB message can reach a huge number of terminals at once. In other words, SMS-CB messages are directed to radio cells, rather than to a specific terminal. SMS-CB is an unconfirmed push service, meaning that the originator of the message does not know who has received the message, allowing for services based on anonymity.
A Cell Broadcast Entity (CBE) is a multi-user front-end that allows the definition and control of SMS-CB messages. A CBE can be located at the site of a content provider. At the site of the operator a so-called Cell Broadcast Centre (CBC) is located. The CBC is the heart of the Cell Broadcast System and acts as a server for all CBE clients. It takes care of the administration of all SMS-CB messages it receives from the CBEs and does the communication towards the GSM network. The GSM network itself takes care of delivering the SMS-CB messages to the mobile terminals.
Cell Broadcast can be used for a number of different services and has been de-ployed by several network operators.
Early Warning System (EWS) for citizen alert
Cell Broadcast on mobile telephones can be used for Early Warning Systems (EWS) by Governments. A few countries in the world have already adopted this technique, in addition to older and already existing forms of communication like siren, or radio and TV. The advantage of this system is that it allows sending messages without having to know the phone numbers of the users in the region. Instead of sending a message to a specific known mobile phone you can send a text to all mobile phones in a specific zone. Mass communication, very fast, in case it really matters.
Advertising
Retail outlets in certain areas would be interested in sending customers and potential customers information about special offers and attractions such as sales, special offers, extended opening times and so on. Shopping centers, exhibition halls, airports and sports stadiums are the kinds of location that could be targeted for Cell Broadcast based services.
Information Services
Cell Broadcast is ideal for delivering local or regional information which is suited to all the people in that area, rather than just one or a few people. Examples include hazard warnings, cinema programs, local weather, flight or bus delays, tourist information, parking and traffic information. Cell Broadcast can also be used for managing and communicating with a remote but local team such as emergency services or airport staff. The emergency services could send an encrypted message out to all officers or other staff in a certain area to respond to an incident. This is particularly useful for standby workers who only need to be called in and present in a certain place when certain events occur.
SMS versus Cell Broadcast: -
This technology is used in deploying location-based subscriber services, such as regional auctions, local weather, traffic conditions and 'nearest' services (like requesting the nearest service station or restaurant).
It is designed for simultaneous delivery of messages to multiple users in a specified area. Whereas the Short Message Service (SMS) is a one-to-one and one-to-a-few service, It is one-to-many geographically focused service.
It enables messages to be communicated to multiple mobile phone customers who are located within a given part of its network coverage area at the time the message is broadcast. Cell Broadcast is more akin to other mass distribution media such as teletext or Radio Data System (RDS).
It is a technology that allows a text or binary message to be defined and distributed to all mobile terminals connected to a set of cells. Whereas SMS messages are sent point-to-point, Cell Broadcast (SMS-CB) messages are sent point-to-area. This means that one SMS-CB message can reach a huge number of terminals at once. In other words, SMS-CB messages are directed to radio cells, rather than to a specific terminal. SMS-CB is an unconfirmed push service, meaning that the originator of the message does not know who has received the message, allowing for services based on anonymity.
Cell Broadcast can be used for a number of different services and has been de-ployed by several network operators.
Early Warning System (EWS) for citizen alert
Cell Broadcast on mobile telephones can be used for Early Warning Systems (EWS) by Governments. A few countries in the world have already adopted this technique, in addition to older and already existing forms of communication like siren, or radio and TV. The advantage of this system is that it allows sending messages without having to know the phone numbers of the users in the region. Instead of sending a message to a specific known mobile phone you can send a text to all mobile phones in a specific zone. Mass communication, very fast, in case it really matters.
Advertising
Retail outlets in certain areas would be interested in sending customers and potential customers information about special offers and attractions such as sales, special offers, extended opening times and so on. Shopping centers, exhibition halls, airports and sports stadiums are the kinds of location that could be targeted for Cell Broadcast based services.
Information Services
Cell Broadcast is ideal for delivering local or regional information which is suited to all the people in that area, rather than just one or a few people. Examples include hazard warnings, cinema programs, local weather, flight or bus delays, tourist information, parking and traffic information. Cell Broadcast can also be used for managing and communicating with a remote but local team such as emergency services or airport staff. The emergency services could send an encrypted message out to all officers or other staff in a certain area to respond to an incident. This is particularly useful for standby workers who only need to be called in and present in a certain place when certain events occur.
SMS versus Cell Broadcast: -
Short Message Service (SMS)
|
Characteristic
|
Cell Broadcast (CELL
BROADCAST)
|
Messages
sent point-to-point
|
Transmission
type
|
Messages
sent point-to-area
|
Required. Requires specific phone
numbers to be known
|
Mobile
Number dependency
|
Independent. Does not require phone numbers
to be known
|
No. Only pre-registered numbers
will be notified; message will be received regardless of actual location
|
Location
based targeting
|
Yes. All phones within a targeted
geographical area (cells) will be notified.
|
Static messages will be sent to
pre-registered numbers.
|
Message
type
|
Location
specific.
Tailored messages can be sent to different areas.
|
Direct. Users can receive messages and
respond directly to the sender via SMS.
|
Bi-directionality
|
Indirect. The message should contain a
URL or number to reply.
|
Subject
to network congestion. Delivery is queued. Congestion can occur
|
Congestion
and delay
|
CELL
BROADCAST is always available.
|
140-160
characters. Longer
'concatenated' messages are supported.
|
Message
length
|
93
characters. Longer
'multiple page’ messages are supported.
|
Poor
authenticity. The
source of the message cannot be verified.
|
Security
|
Good
security. Only
the mobile operator can broadcast messages.
|
No
barring.
|
Service
barring
|
Yes. Users can turn off CELL
BROADCAST reception or a specific channel.
|
By default. When phone is turned on
messages can be received.
|
Reception
|
Requires
action. CELL
BROADCAST needs to be turned on in order to receive messages.
|
Yes. Senders can request delivery
confirmation.
|
Delivery
confirmation
|
No. Confirmation of delivery to
the handset is not available, however actual broadcast in the network is.
|
No repetition rate.
|
Repetition
rate
|
Yes. Can be repeated between 2
seconds and 32 minutes.
|
No. Identical to all receivers.
|
Language
selection
|
Yes. Messages can be broadcasted in
subscriber’s preferred language
|
Yes.
|
Message
storage
|
Handset
dependant.
|
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